Blogs

Developing a Voice for Technical Documentation

More and more, companies are using technical writers to create content for a product using the product voice. “Voice” is a marketing tool that ensures all aspects of the product are easily identifiable – and technical documentation is a big part of creating a product’s voice.

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Capitalize on Your Customer Data

One of the most common mistakes companies make, is assuming that collecting customer data is good enough to improve customer satisfaction. Aberdeen’s recent report, Customer Engagement Analytics: Take the Right Step, Every time, indicates that 95% of businesses struggle with using customer data. That’s surprising, as most businesses collect user data in some format or the other.

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Connecting With Your Audience: How Personas Can Help

Consider that you are writing a user guide for the latest smart phone that is launched in the market. You know that billions of people across the world could be prospective buyers; people from different walks of life, people of different age groups and people with different mobile usage skills.

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Working with Technical SMEs

Technical SMEs, pronounced ‘smees’ stands for Subject Matter Experts. Many of our projects require these valuable members on our team to help fill in the gaps while creating training or any type of documentation. Their experience and extensive knowledge on the subject can be invaluable, and then it could make things very difficult.

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Investigate to Innovate: Part 2

We learned in our last blog Investigate to Innovate how critical it is to investigate and research to find solutions for existing business challenges. The question arises, how to find time within your busy schedule to research? As the saying goes, It’s not about “having” time. It’s about “making” time.

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Collaboration: Navigating the Waters

Collaborating in the workplace is not a new concept. People have been collaborating long before the advent of email or IM or video-sharing tools. What has changed is an increased need for collaboration and how we collaborate — more than ever there is a need to actively engage with our co-workers.

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