Our Company



Incorporated in 2009 as a technical services spin-off from New Brunswick’s provincial telecommunications company, Innovatia has grown into a global knowledge solutions company with more than 550 team members in Canada, the United States, and India.

Since the beginning, we have emphasized technical know-how and solutions-focused client support as core elements. Our primary offering was technical support services for information communication technology companies. As the digital revolution evolved, we set out to provide our clients with holistic solutions to digitizing their businesses by adding e-learning design and development, documentation content, and procedure development. As our services expanded, so has the range of industries we serve. 

Innovation is in our bones. Today, we embrace a tool and industry agnostic approach to content solutions. Exploring new technologies and applying our technical expertise to the problems encountered by our customers, we offer solutions to help our clients thrive in the modern, dynamic business environment.   


We are innovators. We infuse creativity in everything we do. We are passionate about our customers, our company, and our work. We believe in a forward-thinking approach to building and delivering quality solutions for our clients, striving to exceed expectations each and every time.


Top 25 Most Powerful Women

Roxanne Fairweather, co-CEO of Innovatia, believes in leading by example. In the first quarter of 2022, Roxanne was recognized as one of the top 25 most powerful Women in Atlantic Canada by Atlantic Business Magazine. Roxanne is an innovator whose presence is an inspiration to our team.

Roxanne Atl. bus mag 2022


At Innovatia, we are building and leveraging a best-in-class global workforce that embraces diversity, equity, and inclusion. 
We are committed to fostering an environment that is diverse in people, ideas, and talent, valuing the different viewpoints and opinions of others. Such differences help us better serve our clients around the globe. 

We see diversity as more than just policies and practices.  We believe it is critical to achieving our goals.  Starting with leadership and spreading throughout the organization, our commitment to inclusion across race, gender, age, religion, identity, and differing abilities will continue to drive our high growth potential as individuals and an organization.


Leadership Team

We believe in building strong, long-term relationships with our clients—and providing plenty of reasons to enjoy working with us. This philosophy starts with our leadership team.

Innovatia 2018_09-10931_Roxanne

Roxanne Fairweather


Roxanne brings over 30 years of experience in the telecommunications and knowledge management industries. She was named one of the Atlantic Region’s 50 most accomplished business executives by Atlantic Business Magazine, EY Entrepreneur of the Year 2013, appointed a Member of the Order of Canada, and is a founding member of the Women for 50%. In 2018 Roxanne was appointed a Member of the Order of Canada.

Innovatia 2018_09_Dave

Dave Grebenc


Dave has over 30 years of experience in the Telecom & IT industry where he has participated in numerous initiatives around business development in the technology sector. Dave was named one of the Atlantic region’s 50 most accomplished business executives by Atlantic Business Magazine (2013, 2014, 2015, 2016), and was the EY Entrepreneur of the Year™ (2013) for the Atlantic Region.

Innovatia 2018_09-10856

John deGruyter

CEO Content Solutions & Chief Financial Officer

John has 35 years of experience as a result-oriented senior financial executive with an exceptional record of achievement. He is a strong visionary who supports, shapes, and implements strategic and operational direction to drive growth, profitability, and sustainability. John is past chair of the Saint John Shared Risk Pension Board, Canada 55plus Games, past director of Bell Aliant Audit Committee and Pension Board, and the Canadian Mental Health Association.

Liane Ghosh

Liane Ghosh

VP Content Solutions & CEO India

Liane has over 21 years of experience in digital transformation, content, and process improvement. She is passionate about solving business problems using a lean, data-driven, user-centric content engineering framework that promotes iterative development and problem-solving with close collaboration between business, content, and technology teams. In Liane's previous role she was the winner of the Vice Chairmans Award for Driving Innovation and Cost Savings (2019).

Innovatia 2018_09 - phase 2-11030-1

Glenn Skinner


Glenn brings 35 years of experience in the IT and Telecom sector including a comprehensive background managing global operations. Throughout his career, Glenn has held the titles VP of Operations, VP of Customer Support, VP of Business Development and VP of Sales. He has a proven track record in customer experience transformation while managing profitability and operational efficiencies. He is focused on building teams committed to the customer and “service experience”.

John Gray

John Gray

VP of Business Development

John Gray has over 25 years of experience in progressive sales roles with leading technology and insurance organizations. A visionary and strategic leader, John's expertise lies in instituting and executing strategies and business plans, monitoring progress and performance while influencing change, ensuring compliance, and delivering growth. He has a proven track record of success in streamlining and improving operations and business practices. John joined Innovatia in June of 2022.

Innovatia 2018_09-10901_Shelly

Shelly Hatfield

VP Human Resources & Marketing

Shelly has over 20 years of experience in Human Resources. Her expertise in talent acquisition and retention, organizational design, program and policy development, and HR compliance has led her to the role of trusted advisor to Innovatia’s senior leadership team. Shelly oversees a global team of HR employees focused on executing a human resource strategy that supports the goals and objectives of Innovatia’s business units.Shelly also works closely with a team of subject matter experts focused on generating awareness of Innovatia’s brand and marketing the portfolio of services Innovatia offers its clients.

Mike Doyle 2

Mike Doyle


Mike has 25 years of experience in Enterprise Management Information and Communications systems design, development, and operations with a focus on document and content management systems. Since 2007, Mike has overseen the growth of Innovatia’s capability to create intellectual property through research and software development. Mike has several research publications in peer-reviewed journals and is the named inventor of a patent awarded by the U.S. patent and trade office.

Brent Crouse 2022 V2-2

Brent Crouse

Chief Information Security Officer

Brent has over 25 years of experience as a security-focused professional. His results-oriented approach has garnered him recognition for taking major initiatives, adapting to rapidly changing environments, and resolving mission-critical issues to ensure bottom-line success. Brent's focus is business leadership in the security and compliance realms to build required controls and processes into our SaaS environments to provide a service that has become the number one service in its marketplace.



Avaya kira logo Canadas Top 100 Employers merit Contact NB TOP 50 CEOS 5-2