Our Company

Built on innovation and exceptional client service

Innovation is in our bones. We embrace a tool and industry agnostic approach to content solutions, professional and technical services. Exploring new technologies and applying our technical expertise to the problems encountered by our customers, we offer solutions to help our clients thrive in the modern, dynamic business environment.

We are innovators. We infuse creativity in everything we do. We are passionate about our customers, our company, and our work. We believe in a forward-thinking approach to building and delivering quality solutions for our clients, striving to exceed expectations each and every time.

Dedicated to transformation & innovation

Our Mission

We empower organizations to navigate complex business challenges by transforming the way they consume, manage, and utilize enterprise knowledge, leading to improved performance.

Our Vision

Be recognized as a global leader in enterprise knowledge management, delivering innovative products and services that transform how organizations leverage their organizational knowledge.

Our Values

Innovatia's core values are founded on iPride. We apply these values to every interaction with our colleagues, customers, suppliers, and partners.

Leadership team

We believe in building strong, long-term relationships with our clients - and providing plenty of reasons to enjoy working with us! This philosophy starts with our leadership team.

Roxanne Fairweather

Co-President

Roxanne brings over 30 years of experience in the telecommunications and knowledge management industries. She was named one of the Atlantic Region’s 50 most accomplished business executives by Atlantic Business Magazine, EY Entrepreneur of the Year 2013, appointed a Member of the Order of Canada, and is a founding member of the Women for 50%. In 2018 Roxanne was appointed a Member of the Order of Canada.

Dave Grebenc

Co-President

Dave has over 30 years of experience in the Telecom & IT industry where he has participated in numerous initiatives around business development in the technology sector. Dave was named one of the Atlantic region’s 50 most accomplished business executives by Atlantic Business Magazine (2013, 2014, 2015, 2016), and was the EY Entrepreneur of the Year™ (2013) for the Atlantic Region.

Mike Doyle

Co-CEO

Since 2012, Mike has led Innovatia’s R&D program, driving the creation of unique knowledge management products like AcceleratorKMS, ContentMiner, and ProcedureFlow. A recognized thought leader with a U.S. patent and multiple publications, Mike’s leadership spans roles such as Director of R&D and Chief Technology Officer. As Co-CEO, he focuses on operational efficiency, measurable outcomes, and fostering innovation. His collaborative approach empowers teams to deliver transformative solutions that solve real problems and create lasting value for customers.

Shelly Hatfield

Co-CEO

As Co-CEO, Shelly brings over 25 years of leadership experience spanning human resources, sales, marketing, and operations. She has held influential positions, including Director of Content Operations and Vice President of HR, Marketing, and Communications. Committed to aligning workforce strategies with organizational goals, driving operational excellence, and supporting business growth, Shelly also prioritizes fostering a culture of engagement and collaboration. With a focus on advancing Innovatia’s mission, her efforts are dedicated to delivering impactful results for clients.

John deGruyter

Chief Financial Officer

John has 35 years of experience as a result-oriented senior financial executive with an exceptional record of achievement. He is a strong visionary who supports, shapes, and implements strategic and operational direction to drive growth, profitability, and sustainability. John is past chair of the Saint John Shared Risk Pension Board, Canada 55plus Games, past director of Bell Aliant Audit Committee and Pension Board, and the Canadian Mental Health Association.

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Matt Baker

VP Sales

Matt brings a wealth of experience in sales and business development. Over the past 20 years, Matt has built an impressive track record for increasing sales and leading teams. He is passionate about delivering value to his clients and building long term relationships with them. He has held Senior Sales and Vice President roles at CABCO Communications Group, Velsoft Training Materials, DSM Telecom, AML Communications Inc. | Rogers Wireless and Xerox.

Brent Crouse

Chief information Security Officer

Brent has over 25 years of experience as a security-focused professional. His results-oriented approach has garnered him recognition for taking major initiatives, adapting to rapidly changing environments, and resolving mission-critical issues to ensure bottom-line success. Brent's focus is business leadership in the security and compliance realms to build required controls and processes into our SaaS environments to provide a service that has become the number one service in its marketplace.