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The Blog

5 min read

Modular  Content vs.  Structured  Content

For any content to reach the intended audience in the right manner, it must first be designed in a way that facilitates...

2 min read

The Problem with Big Words

We have all plowed through dense technical documentation or a presentation written by an expert, and come out the other...

2 min read

Inclusivity: Wrap your brand around everyone

Now, more than ever, you have to capture your readers’ attention with just a few words. So, choosing the right words...