Blog Posts

Modular  Content vs.  Structured  Content

For any content to reach the intended audience in the right manner, it must first be designed in a way that facilitates quick and efficient information processing and usability. There are various techniques employed during developing any content, each with its own set of advantages and disadvantages. The modular and structured design techniques are the two most often utilised methodologies in content development which can be applied to any type of content.

The Problem with Big Words

We have all plowed through dense technical documentation or a presentation written by an expert,...

Inclusivity: Wrap your brand around everyone

Now, more than ever, you have to capture your readers’ attention with just a few words. So,...

Documentation Hierarchy 101: Why is it Important?

In order for a company to run efficiently, there needs to be a proper organization or hierarchy of...

Make the Most of Your Data with Machine Learning & Anomaly Detection

A while ago, my husband received a call from his credit card company asking him if he had made a...

5 Reasons to include a Technical Writer on your Team

Technical writers provide considerable value to any project, beyond a documented set of...

The Future of Content Solutions & its impact on User Experience

In an ever-evolving business environment, digital content creation has reached the point where the...

Importance of Technical Writing to improve Brand Value

I’m sure most of us can identify a company’s logo without too much difficulty. Some logos are so...

How Improved Procedures Enhance Agent's Productivity

After years of editing user manuals, I was assigned to edit procedures for a large call center. At...

How to Benefit from Working with Technical Subject Matter Experts (SME)

Technical SMEs, pronounced ‘smees’ stands for Subject Matter Experts. Many of our projects require...