Inclusivity: Wrap your brand around everyone
Now, more than ever, you have to capture your readers’ attention with just a few words. So, choosing the right words has never been more important to your brand. Inclusive writing is an ongoing process that requires sensitivity and awareness. Your writers must be skilled and properly trained to know what terminology to avoid in new content they create but also be able to audit existing content to bring it up to speed. It’s a worthwhile investment because customers won’t hesitate to criticize you for the slightest discrepancy. You must be diligent every single day.