Blog Posts

The  Future of Content Solutions

In an ever-evolving business environment, digital content creation has reached the point where the consumer-first approach is fast becoming a reality. Gone are the days when the success of content was judged merely by the number of views that it garnered. Today, content is considered truly successful when it helps the audience achieve a goal. Self-help videos on YouTube, personalized recommendations on Amazon and on-demand streaming videos on Netflix are all examples of placing the consumer at the forefront of content development.

Your Brand Isn't Just a Logo

I’m sure most of us can identify a company’s logo without too much difficulty. Some logos are so...

Writing for Call Center Agents

After years of editing user manuals, I was assigned to edit procedures for a large call center....

Working with Technical SME's

Technical SMEs, pronounced ‘smees’ stands for Subject Matter Experts. Many of our projects...

Why Effective Operating Procedures Are Essential to Your Energy Company

Operating procedures are step-by-step explanations of how to perform a work task, such as...

What makes an effective portal

Technical documentation belongs on the web. Unless your product is top secret or your customers...

Training New Hires: Less is More

Whether you’re just starting out or are a senior director at a Fortune 500 company, every job...

Top 5 Tips When Using Screenshots in Learning Content

A picture is worth a thousand words, right? This couldn’t be more true when it comes to...

To measure or not to measure

Peter Drucker said, “What gets measured gets managed”.