Glossary

Explaining industry jargon.

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User Experience

What is Alt text?

Alt text, or alternative text, is a sentence or phrase that is used to tell readers the contents of...

What is Intelligent Content?

Intelligent content is content that is much more than the dense “wall of words” approach that older...

What is Content Strategy?

Content strategy is the methodology of planning, developing, and managing your content to achieve...

What is Structured Content?

Structured content is content that is broken down into smaller pieces or chunks. The size of the...

What is Information Audit?

An information audit, in terms of content and documentation, is a systematic and quantitative...

What is Customer Journey?

The customer journey describes the path traveled by a customer from the point of first awareness...

What is Knowledge-centered Service?

Knowledge-centered service, also known as knowledge-centered support, (KCS) is a cross-team effort...

What is Task Analysis?

Task analysis is the practice of studying the tasks a user performs to reach their goals. This...

What is Information Scent?

Information scent is the strength of visual and conceptual prompts the user receives while...

What is Single Sourcing?

Single sourcing, or single-source publishing, is a methodology for managing content so that the...