Structured content is content that is broken down into smaller pieces or chunks. The size of the content chunk is determined by and limited to the concept, process, or task that it represents, the type of chunk reflects the content. Chunking sizes can be so granular that information is lost, so the information itself must determine the chunk. 

Content that is broken down into components is separated from the presentation layer. This ensures that content components can be repurposed and republished in many different formats, both online and physical. Each chunk of the same type must have the same structure, metadata, and logic. That way, all content items of the same type are handled in the same predictable way, independent of how it is presented. 

Structured content offers an organization and its users many benefits: 

  • Reusability—Content that is properly chunked or componentized can be used for more than one purpose.
  • Discoverability—Metadata applied to content chunks makes content easier to find and navigate. 
  • Efficient management—Structured content is easier and requires fewer resources to edit and maintain. 
  • Customizability—Multiple audiences can be served with a single set of structured content. 
  • Centralization—Structured content is centralized in a single management system, or repository, which provides access to all members of your organization.


Innovatia is an end-to-end content solutions provider servicing clients looking to manage and overcome challenges with their content.  For more than two decades, our experts have worked closely with client teams to help design, transform, and manage their content with a view to driving business goals through knowledge and content solutions. To discuss in more detail, contact us.