Glossary

Explaining industry jargon.

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content creation

What is Alt text?

Alt text, or alternative text, is a sentence or phrase that is used to tell readers the contents of...

What is Context-Sensitive Help?

Context-sensitive help is a form of online help or user assistance, that is accessed at a specific...

What is Intelligent Content?

Intelligent content is content that is much more than the dense “wall of words” approach that older...

What is Content Strategy?

Content strategy is the methodology of planning, developing, and managing your content to achieve...

What is Intent?

Intent content is created to help users by educating, informing, teaching, and even possibly...

What is Structured Content?

Structured content is content that is broken down into smaller pieces or chunks. The size of the...

What is Information Audit?

An information audit, in terms of content and documentation, is a systematic and quantitative...

What is Customer Journey?

The customer journey describes the path traveled by a customer from the point of first awareness...

What is Active Voice?

Active Voice is a writing style with a direct, clear tone. Content written in Active Voice is...

What is Knowledge-centered Service?

Knowledge-centered service, also known as knowledge-centered support, (KCS) is a cross-team effort...