Content metadata is the description of the content. It is not the content itself, instead, it’s a set of attributes defined for search engines to understand the content. Defining information about content is important when creating structured content, as it helps to organize and reuse the content chunks. It can also provide critical information about content to make it more searchable and scannable. 

For content authors and managers, metadata also provides information about the creation and maintenance of the content, which improves the ability to manage and maintain the content. Metadata also provides information that can be used to link concepts together. 

By creating metadata around your content, you have the following advantages: 

  • Makes content more searchable, and you can target your search results. 
  • Makes internal maintenance easier and more efficient, as metadata ensures that your teams can find the content faster. This also means that content cannot be lost inside a large set of documents. 
  • Improves accessibility for content management teams. 
  • Enables more personalized content with just-in-time delivery. 
  • Improves scannability and content navigation with consistent metadata used to provide better visual and conceptual clues to the user. 


Innovatia is an end-to-end content solutions provider servicing clients looking to manage and overcome challenges with their content.  For more than two decades, our experts have worked closely with client teams to help design, transform, and manage their content with a view to driving business goals through knowledge and content solutions. To discuss in more detail, contact us.