A content hub is the center of content where readers can find a collection of quality and valuable content on a specific topic or subject. The content is typically in the form of text, articles, graphics, videos, white papers, and much more. It may consist of main pages, sub-pages, and hyperlinks to the other relevant pages. 

When a reader is in a state of thinking on a topic, the content hub should be the place they would want to turn to. The content hub focuses on both perspective and the wealth of the content. It is owned by an organization. Many terms have been used in a content hub. Before the term fades away, the organization that owns the content hub should evolve and grow the terms in order not to fall out of fashion. 

Anyone or any organization can create a content hub. It is worth it to invest the time to create a content hub to fulfill the readers’ needs when making a content search. In turn, the person or organization is benefitted from their readers visiting the content hub topics. 

To create a content hub:  

  • Analyze the assorted topics that you want to add to the content hub. It is a good idea to add multiple sub-topics to the topics, which gives a predictable and repeatable structure for the readers to find their answers quickly.  
  • Structure the content, and design the content hub with the goal of improving the user experience. 
  • Market your content hub. There are many available platforms to promote the digital content hub easily. 
  • Continually monitor and improve the content hub by determining which new topics should be included. Determining new topics should be based on the readers’ feedback and browsing metrics. 


Innovatia is an end-to-end content solutions provider servicing clients looking to manage and overcome challenges with their content.  For more than two decades, our experts have worked closely with client teams to help design, transform, and manage their content with a view to driving business goals through knowledge and content solutions. To discuss in more detail, contact us.