Research: Its value is unquestioned, yet its place in our business lives is often pushed to the bottom of our to-do list. It’s easy to de-prioritize research, since many of us consider it a “fishing expedition” with no defined end date or deliverables. How do we defend taking time for research when our to-do lists overflow, our workloads overwhelm, and meeting requests overpower our waking hours? The simple answer is that research and investigation (pain-points, ideas, process enhancements, etc) are critical to innovation. When we expand our focus through our research and ask “what if …” questions, that’s when we start to unlock creativity and begin to be innovative.