Who We Are

Innovatia comprises a seasoned, committed team – and we’re growing.

Our team members are connected by their passion for developing strategic solutions, and their commitment to collaboration and teamwork. It’s all with the intention of delivery best-in-class client service. We believe in building strong, long-term relationships with our clients – and providing plenty of reasons to enjoy working with us. This philosophy starts with our leadership team.

Roxanne Fairweather

President and CEO

Leading Innovatia since 2001, Roxanne brings over 30 years experience in the Telecommunications and Knowledge Management industries. Roxanne works directly with the Innovatia Leadership Team to drive innovation and transform the products and services we deliver to our clients. A true leader with a passion for information technology and R&D, Roxanne is also a strong believer in the community, serving on a number of local and national boards and committees.

Dave Grebenc

Chief Executive Officer

Part of the Innovatia team since 2005, Dave is a true leader with a passion for Sales, Marketing, and Product Development. With over 27 years experience in the Telecommunications and Knowledge industries, Dave also plays an active role in the promotion and development of Information Technology within New Brunswick, serving on a number of boards and committees.

Carolin Calder

General Manager - Strategic Sales Growth

Carolin is a high-energy leader with a wealth of experience in knowledge management, customer relationships, business management, technology, sales, and consulting. Carolin utilizes her technical education and background, her analytical mind, her focus on the customer, and her effective coaching style to lead Innovatia’s Documentation business line.

John de Gruyter

Chief Financial Officer

John is a results-oriented Senior Financial Manager and Professional Accountant with over 30 years of success. With his vast financial experience, John is able to provide key financial and operational direction to help drive sales and profitability. Due to his keen eye for detail, John has established rapid credibility throughout Innovatia, and with our Financial partners. Outside of Innovatia, John serves on a number of Financially-focused boards and committees.

Mike Doyle

Chief Technology Officer

As key figure in Innovatia’s Research and Development team since 2007, Mike brings a focused background in Information and Communication Technology, along with resource and project planning, account management, and business development experience. From the development of software, to refining the use of patented Single Source technology, Innovatia’s R&D team is critical to our business, and the industries we serve.

Blair Morgan

President - Procedure Accelerator Division

Blair is an Information Technology Professional with over 27 years of Marketing, Product Development, and Technical experience, with a proven history in Sales leadership. From pre-sales support to development and deployment, Blair is dedicated to growing Innovatia’s product and sales opportunities within the Oil & Gas sector, most notably Procedure Accelerator.

Sonya O'Reilly

Chief Information Strategist

Sonya is an experienced leader with over 17 years of experience in instructional and information design and development, and a passion for eLearning, virtual training, and social networking. As Senior Information Strategist, Sonya assists all areas of Innovatia by providing strategic direction and research content to drive the business forward.

Gerry Verner

Vice President - Sales & Marketing

Gerry is a Senior-level Executive with over 25 years experience in the Information Technology and Telecommunications industries. Gerry’s previous roles have showcased his visionary leadership style and ability to transform products and companies to meet industry shifts and consumer demands.

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