Structured content is content that is broken down into smaller pieces or chunks. The size of the content chunk is determined by and limited to the concept, process, or task that it represents, the type of chunk reflects the content. Chunking sizes can be so granular that information is lost, so the information itself must determine the chunk.
Content that is broken down into components is separated from the presentation layer. This ensures that content components can be repurposed and republished in many different formats, both online and physical. Each chunk of the same type must have the same structure, metadata, and logic. That way, all content items of the same type are handled in the same predictable way, independent of how it is presented.
Structured content offers an organization and its users many benefits: