You finish writing the content your audience needs. All that's left to do is run a quick check with your automated editing tool and your document is ready to publish--or is it?
Automated editing tools are good for basic editing needs: grammatical errors, spell checks, sentence length, and synonyms. They can even identify repetitive text and help you to improve your fundamental writing skills. Automation saves time and money. Unfortunately, complete reliance on automated editing tools can compromise your content quality. Why not use automation to reduce the amount of time editors need to spend with a document?
Talented and experienced human editors analyze the content first ─ both from your point of view and from the user's ─ and then move on to edits.
Human editors work with content writers to determine context and to ensure the logical flow of information and usability. Editors can help to improve the following content elements:
Human editors are great resources and ideally, they're an integral part of your content development team. Their feedback raises the bar for content quality and helps organizations to develop their brands.
Editing tools help boost the efficiency and speed of the content editing process. They're unlikely to replace people in helping to develop content that’s exactly what your audience wants: easy-to-follow, concise, and precise.