One of the most common mistakes companies make, is assuming that collecting customer data is good enough to improve customer satisfaction. Aberdeen’s recent report, Customer Engagement Analytics: Take the Right Step, Every time, indicates that 95% of businesses struggle with using customer data. That’s surprising, as most businesses collect user data in some format or the other.
Consider that you are writing a user guide for the latest smart phone that is launched in the market. You know that billions of people across the world could be prospective buyers; people from different walks of life, people of different age groups and people with different mobile usage skills.
Technical SMEs, pronounced ‘smees’ stands for Subject Matter Experts. Many of our projects require these valuable members on our team to help fill in the gaps while creating training or any type of documentation. Their experience and extensive knowledge on the subject can be invaluable, and then it could make things very difficult.
Juggling deadlines, meeting with stakeholders and subject matter experts, trying to keep it all straight. You feel that you don’t have a moment to breathe. You might be an introvert in an extrovert’s world. Rest assured you’re not alone and there are strategies to survive and even thrive in the technical communications industry.