Customers want more than the traditional manual. So what’s next? From the transition to digital, to the internet influence, how we use content is changing. Along with it it how we expect content to act.
How can we leverage that fun, or that desire to play, into our everyday tasks? It’s a fine dividing line. While we want to capture the enthusiasm in our daily lives, we must also be adults and be serious to get the task done.
Technical writers are experts in many things – writing, instructional design, audience analysis, feature testing and research – but it is our professional relationships, and our collaboration through them, that become the key to creating quality, usable content.