Your Brand Isn’t Just a Logo

Your Brand Isn’t Just a Logo

I’m sure most of us can identify a company’s logo without too much difficulty. But that easily identifiable logo is not the sum total of a company’s brand. A good brand evokes a visceral, emotional response in its fans. A good brand is the company’s voice, its attitude, its website, its documentation, its community involvement, its products, and its logo.

How Project Managers Create Better Learning

How Project Managers Create Better Learning

When considering a new learning project, set yourself up for success by making a Project Manager one of the first team members you bring on board. Using their expertise from the start of a project will help you to produce the right learning solution, resulting in better learning for your users. Here’s Why.