With the storm of analytical tools available these days, you can just about measure anything – the number of pages, seconds on page, previous page, calls to action. You name it and there is a tool to measure it. But are we measuring the right things?
So you’re moving from delivering book-based content to web-friendly content in a knowledge base portal. It’s going to be a bumpy ride, but well worth it! Be prepared for a frenetic pace, a lot of (daily) challenges, but also a lot of (daily) rewards too.